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Rolls-Royce Cullinan Keys to a New Generation of Luxury SUVs

Rolls-Royce is known for making luxurious cars that appeal to the wealthy who want to travel the world and cruise to sunset in luxury. Cullinan is the company's first SUV and its goal is to lure those rich folk away from their Range Rovers and Bentaygas.

Its new architecture, technologies and design provide an iconic look, unbeatable space and usability and unparalleled off-road and on-road capabilities.

All Over Effortless

The Rolls-Royce Cullinan was designed for people who view travel as an art form, an art and a way to live. This means it needs to be as simple off-road as it is on a highway. The brand's new SUV, described as the "first all-terrain Rolls-Royce," makes that possibility real. Its unique features are a testament to a tradition built on perfection and excellence.

Furthermore, the Cullinan doesn't just absorb bumps and imperfections, it completely ignores them. Its soft suspension makes the road feel like a smooth carpet.

During our test drive of the Cullinan We drove it off-road on both gravel and mud, and on roads that are paved, but with potholes and other imperfections. The car's all-wheel drive and huge wheels let it tackle difficult terrain with confidence. It also has an low-riding suspension that lifts the body above ground, allowing it to stomp over the rocks and other obstacles without damaging the bottom.

The Cullinan comes with a wide range of cutting-edge technologies that make the driver's journeys more comfortable. The SUV comes with forward-collision warnings that include automatic emergency braking, night vision and vision assist and a surround-view camera system that comes in handy when driving or parking in spaces rendered tight by the Cullinan's size, adaptive cruise control, and lane-departure warnings. It has a WiFi Hotspot, navigation, and an industry-leading Head-Up Display.

The Cullinan has a sturdy construction that is highly sought-after by people with wealth. Every knob, switch and touchpoint feels as though it's made to last for 1,000 years, at which point it may just require a little sweat to keep it working. The cabin is adorned in chrome, wood and leather with the Spirit of Ecstasy looking down on the driver and passengers from a high perch above the dashboard.

The Cullinan's cabin may be filled with cutting-edge technology, it lacks some of the gizmos that younger drivers may desire. It's not equipped with the kinds of driver aids that offer lane-keeping and semi-autonomous highway driving or the kinds of connected gizmos becoming standard in more automobiles.

Clasp

Cullinan is unbeatable off-road capability with just a push of an button, and is dubbed Everywhere by Rolls Royce engineers. This allows the driver to finesse the SUV's self-leveling air suspension to absorb every bump and rut along the way while the drive and prop shafts ensure that all 850Nm of torque is delivered to the front and rear wheels at precisely the right time.

Cullinan is the first Rolls-Royce model to have a tailgate. The rear doors opening in a similar manner to those of pickup trucks. The design creates an SUV with an appearance that is three-box. It also opens up the cargo area, which offers 21 cubic feet of space with the rear seats up, with the floor positioned lower than the base of the seatbacks to prevent items from slipping around.

The main cabin of the Rolls-Royce Cullinan provides an approach that is more practical to luxury than what has been seen in a production Rolls-Royce car. For instance, the rear passengers are higher than those in the front, meaning they can enjoy an unobstructed view of the world outside their vehicle. It's a layout that can be altered to suit various needs as well as the standard rear bench providing an 80/20/40 split, as well as folding seatbacks for increased flexibility.

The rear-view mirrors were reshaped to fit in with the utilitarian design. The Rolls-Royce badge was positioned on a smaller pedestal, separated from the housing for the numberplate, with a thin stripe jewellery for decoration. The rear lights are also utilitarian, having two narrow upright units housing the lights, and a single strip of jewellery at their centre.

Cullinan Beyond the obvious advantages of the more practical layout, is the most family-friendly Rolls-Royce model ever. The rear bench can be set to seat three people. The open-air roof is standard and provides ample space to stretch out. Those who drive can also relax in their surroundings by choosing the Immersive Seating configuration that wraps them in a luxurious luxury and encases them in the finest leather. To further enhance the feeling of indulgence, a champagne cooler and whisky decanter could be kept inside the central console for easy access during long journeys.

The Rear Passenger Compartment

The Cullinan is an Rolls-Royce that's both like and unlike any before it. It's large, extravagant and opens the brand to a new generation of buyers who will be happy to take it to places that other luxury SUVs may shy away from. Jackson Hole in Wyoming, where the SUV is made could be one of them.

The vertical lines that run across the front doors and along the raised bonnet edge and down into the metal skid plates, convey a confident, purposeful sense of purpose. This SUV is prepared to conquer the world. Additionally, the massive wheels and the slim roofline make it stand out with an impressively tall stance that conveys a strong personality.

Rolls-Royce engineers created a unique design that combines an elegant interior with unbeatable off-road capabilities and uncompromising luxury. In the process they have created a vehicle that is both practical and iconic.

The passengers seated in the rear can take in spectacular views of their surroundings through the huge glazed area of the industry-leading panoramic glass roof. If they want to find their current location on the globe it is easy to zoom in on themselves on the rear touchscreen map.

The backs of the rear seats can be folded down. This allows for a large cargo space. With just a touch of an button they can be quickly lowered without damaging the seat cushion. They can be split into a 1/3 or 2/3 configuration to increase the practicality of the vehicle.

Once they've reached their destination The passengers are able to enter and exit their Rolls-Royce in complete comfort with their legs shielded from dirt thanks to a layout that sees both the front and rear coach doors wrap low beneath the sill. This allows the passengers of the Rolls-Royce car to enter and exit with ease and with their legs shielded from dirt, because of a design that wraps both the front and rear coach doors lower than the sill.

After they're inside, guests can toast their achievements by sipping a whisky from the bottle holder that is tucked behind the front seats. When they're relaxed you can sink into the heated and massaged rear seats and utilize the optional neck, shoulder and leg rests.

The Glass Partition

With a starting price of $325,000, the Cullinan is unlike any vehicle to roll out of rolls royce phantom key fob Royce Cullinan key Fob (intranet.Welfarebox.com)-Royce's Goodwood factory in its 114-year history. It's not just that it has all-wheel drive, a button marked "Off Road," or usable ride height (Rolls-Royce has long-standing overland traditions that go back to T.E. Lawrence's 1914 armored vehicle). No, it's because this SUV was designed to be a family vehicle that's intended to be driven by owners, rather than to the chauffeur.

That means it's the first vehicle to have an interior passenger compartment that can seat three people in comfort and still have enough space for luggage and equipment. It also offers a range of seating options that are incredibly comfortable, including massage chairs for the rear and the centre console can be equipped with a whisky decanter as well as glasses or a champagne cooler, as well as two Rolls-Royce champagne flutes.

The Spirit of Ecstasy is what is what sets this Rolls-Royce apart from Bentaygas and Range Rovers that have been in competition for the attention of wealthy customers in recent years. This hood ornament rises and lowers with the Cullinan, letting everyone know that this is no ordinary SUV.

I'm also impressed by the restraint Rolls-Royce has shown in its cabin. While some manufacturers are splashing their cabins with ever more layers of technology however, the Cullinan offers a simple and clean display at the top of the center stack that is very similar to traditional gauges.

One of the biggest modifications from previous Rolls-Royce models is the use of box-grain leather. This type of leather is created by pressing a metal frame into the hide and applying lacquer, resulting in an inky-black finish that's durable and more rugged than smooth leather that is found in other luxury cars.

The Cullinan is an SUV that is able to combine all the attributes that make them so popular. However, it has some flaws. Most significantly it's an absurd amount of money you can spend on an SUV, not even one that is as luxurious as this. If you're planning to buy a Cullinan you'll need to sell some artwork or skip the summer in Nice.